Older models

Fashion labels are loving women north of 60.

Joni MitchellOlder women as models – it’s a thing right now, and I love it. Joan Didion for CELINE, Joni Mitchell for YSL, three old nonnas for D&G. These babes are all north of 60 and it’s super refreshing. It makes these brands stand out from the sea of labels that default to the usual 20-something models. I hope this trend has some longevity because it puts some great messages out into the universe. Women are interesting, appealing and cool as hell, way beyond 25.

This week’s Frandoms are by Michelle Donnelly, VP and CD of Brand and 360° Design at Jackman Reinvents.