Get a free pass with Carnivore Club.
Carnivore Club is a “meat of the month” club, where a new, prime cut will be sent to your door every 30 days. If you’re a meat lover, that’s the kind of treat that can go a long way towards stress relief…even if the stress hasn’t happened yet. In a new campaign from Bensimon Byrne, the company has created Fuck Up Insurance, framing the club’s various membership options as ways to prevent future outrage, on its website and in a new online spot (NSFW, depending on how your job feels about curses and leopard-print underwear). It shows that no matter how bad a situation looks (or how long it continues to get even worse), a nice snack can go a long way.
Agency: Bensimon Byrne