Augmented reality hits the slopes.
I love to see new tech used in a way that’s both fun and purposeful. Ride On is a new way to use ski and snowboard goggles and bring the video game world into real life. The wearer can play, interact, and have a heads up display of directions around the hills. It’s stuff like this that makes me excited for what’s to come.
This Frandom is by Joel Holtby, creative director at Rethink.