Rhythm Roulette

How to make three random, horrible records sound awesome.
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People say sampling isn’t music. People are (to put it bluntly) stupid. Well, misinformed, I guess. But I love the concept of “Rhythm Roulette.” In it, producers are challenged to make a track using an MPC and three random, horrible records. It’s a great example of how to make the most of a seemingly terrible creative predicament – something anyone in advertising can relate to.

This week’s Frandoms are by Matt Antonello, group creative director, Saatchi & Saatchi Canada.