We’re not kidding
This is a semi-real device that detects creative director douchebags.
Douchebag detection is a technical, complicated, complex and mind-straining process. And of all the people in the world, creative director douchebaggery is the most difficult to detect. That’s why we’re thankful for this little online device, created by who knows to determine if you, your colleague or boss is a royal arse. It asks such questions about what kind of buzzwords the CD in question will regularly slip into conversation, where they store their awards, if they have an accent and what kind of lunch they bring to work. Clearly, this is a science, people.