Meet McDonald’s

A new campaign showcases the people who gather under the arches.
mcds

As a brand synonymous with being a global giant, McDonald’s might not be the first place that comes to mind when you think of a gathering point for local communities. Well, the new “Welcome to McDonald’s” campaign from N/A wants to show you how wrong you are. From the kids who need some comfort food while they think about their future to the adorable grandmothers who meet their dance partners to the 20-somethings living out of their vans while they get on their feet and need a welcoming place to charge their phone, the fact that the golden arches are a staple of nearly every town in Canada means there are a lot of people who flock there for every reason imaginable.

 

Credits:

Brand: McDonald’s Canada
Agency: N/A
Digital: Tribal
Media: OMD