Come rain or shine, Toyota subjects forecasters to their predictions.
As citizens of a country with a temperamental climate, we spend a lot of time listening to the weather man. For years, we’ve watched and abided by their forecasts, only to be crushed as (a good portion of the time) their predictions are proved terribly, terribly wrong. So you can probably appreciate (and revel) in this stunt from Toyota in Europe, which saw the brand put three weather forecasters to the test by making them physically experience their predictions. In the short film above, they were each given a new Toyota Aygo to drive for a month, and to put their expertise to the test, the roof of the car was synchronized to react to each of their weather predictions. So, if they called for rain, the roof stay closed. And if they made the nation happy by predicting sun, then they got to enjoy some rays with the rooftop open… even if they were wrong. Can you predict how this one ends?
Brand: Toyota Motors Europe
Agency: Del Campo Saatchi & Saatchi Madrid
CCO: Maxi Itzkoff / Mariano Serkin
ECD: Ariel Serkin / Juan Pablo Lufrano / Rafael Santamarina
AD: Todd Grinham / Hernan Garcia
CW: Brittany Poole / Tobias Tercic