Walking with the dinosaurs
Calgary Zoo shows traces of the beasts all over the city.
Despite what this Stim writer learned from hours watching Jurassic Park, I still really, really want to play with dinosaurs. The Calgary Zoo seems to have the cure for that burning desire in Dinosaurs Alive!, an interactive exhibit that features animatronic dinos and fossil digs (for all ages, we assume). To promote it, Calgary-based Trigger Communications has released the above video and a few print ads that show just how close the dinosaurs are to the residents of Calgary and the innocent farmers and truck drivers nearby. Is it scary? Maybe. Does it make dinosaurs less cool. No way.
Brand: Calgary Zoo
Agency: Trigger Communications
Creative Director: Johnny Talisman
Art Director: Teresa Leung
Copywriter: Jordan Finlayson
Photographer: Jason Stang