Reaching new heights

Tim Hortons levitates customers for a new chocolaty drink.
tims

Tim Hortons hasn’t been a stranger to pulling stunts on regular customers lately, but this one takes it to a new level (literally). Working with illusionist Darcy Oake, unassuming customers (and staff) at a Tim Hortons in St. Laurent, QC watched as a woman enjoying a new Creamy Chocolate Chill frozen drink slowly rises out her seat, presumably levitating out of pure joy. Oake eventually revealed himself as staff handed out the drink to the customers that didn’t run away in fear, although they were surely slightly disappointed when they didn’t float into the air as well (there’s also a behind-the-scenes video below, but don’t expect Oake to reveal his magician secrets).

Credits:

Brand: Tim Hortons
Agency: JWT Toronto
Chief Creative Officer: Brent Choi
VP, Creative Director: Matt Syberg-Olsen
ACD, Art Director: Nicole Ellerton
ACD, Copywriter: Mark Lewis
Studio Director, Montreal: André Mantha
Agency Producer: Elana Olavesen
Agency Producer, Montreal: Micheline LaRoche
Account Team: Darrell Hurst, Renee Ray, Yvonne Leung
Account Team, Montreal: Genevieve Dussault, Ariane Legault
Strategist: Dean Foerter
Creative Consultant / Illusionist: Darcy Oake
Production Company: Untitled Films
Executive Producer: Peter Davis / Tom Evelyn
Director: Tyler Williams
DOP: Jesse Louttit
Line Producer: Jen Walker
Editing: Paul Jutras, Rooster Post
Colourist: Tricia Hagoriles, Alter Ego
Online Artist: Darren Achim, Andres Kirejew and Steve McGregor, Alter Ego
Motion Graphics: Edward Deng, Alter Ego
Sound & Music: Tyson Kuteyi, Tattoo Sound & Music