A trip towards (awkward) love

Volkswagen makes its drive memorable and adorable.
Tiguan Prom Night

Oh, young love. In a new video by DDB Canada, a dad picks up his daughter’s prom date in his Volkswagen Tiguan, and it’s about as awkward as you would expect from a couple of teenagers. Don’t worry though, dad’s got this. He uses the vehicle’s precision steering to nudge things along a little (but not too fast there, slugger).

The spot is part of the brand’s new “Unforgettable” creative platform that links the experience of driving a Volkswagen with some of life’s most memorable moments. Although some of them, like a painfully bad driving test, might not be as adorable.

Credits:

Brand: Volkswagen
Agency: DDB Canada

Prom Night
Chief Creative Officer: Cosmo Campbell
Creative Directors: Rob Sturch, Etienne Bastien
Art Director: John Larigakis
Associate Creative Director / Copywriter: Neil Shapiro
Agency Producer: Ryan Bourret
Group Account Director: Samantha Murphy
Production Company: Untitled Films
Director: Jean-Michel Ravon
Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
Visual Effects: Fort York
DoP: John Houtman
Post production: Rooster
Editor: Marc Langley

Drive Test

Chief Creative Officer: Cosmo Campbell
Creative Directors: Rob Sturch, Etienne Bastien
Copywriter: Cooper Evoy
Art Director: Rebecca May
Agency Producer: Ryan Bourret
Group Account Director: Samantha Murphy
Senior Account Executive: Lindy Scott,
SVP, Director of Strategic Planning: Tony Johnstone
VP, Strategy & Innovation: Dino Demopoulos
Strategist: Andrew Ahern
Group Account Director: Jacques Blanchet
Engagement Manager: Matea Tomic
Copywriter: Ben Duquette
Production Company: Untitled Films
Director: Jean-Michel Ravon
Director of Photography: John Houtman
Cameraman: David Lourie
Producer: Tom Evelyn
Executive Producer: Lexy Kavluk
Post-Production Company: Rooster
Editor: Paul Jutras, Rooster
Assistant Editor: Spencer Shiffman, Rooster
VFX: Fort York
Online Editor: Ernie Mordak, Fort York
Assistant Online Editor: Jason Pereira, Fort York
Colour Company: Smith.
Colourist: Bill Ferwerda
Audio House: Grayson Matthews
Casting Director: Blair Law