Innovative solution to a very real problem
Greasy fingers? Can't type? Don't fret, KFC has a bluetooth keyboard.
Sometimes the most interesting ideas aren’t necessarily the most feasible ones. Take the tray liner keyboards that KFC developed in Germany. This is an innovative solution to a very real problem. When you’re eating a greasy meal, the last thing you want to do is touch your smartphone. Now you can just type on these ultra-thin, Bluetooth-enabled keyboards. In truth, they probably only made a few dozen, but the worldwide attention they are getting proves that sometimes the least feasible ideas are actually the ones worth investing in.
This week’s Global is by Cory Eisentraut, VP creative director at Havas Worldwide Canada.