Feathers and Fur

Boiling down a company's identity to the simplest visual form.

feathers-and-fur
I started my career as a designer, and a lot of those initial years were focused on branding and logo design. I love the challenge of creating a logo, which is essentially boiling down a company’s identity to the simplest visual form. For me, this logo for a pet store is about as good as it gets. It was created by Winnipeg-based artist James Waldner. His work is perfectly simple. I love it.

This week’s Frandoms are by Travis Cowdy, ACD at KBS+ Toronto.