Long live the #PampersPooFace

This ad is the shit.

pooface

That face. That adorable, squidgy, beet red, teary-eyed face that says, “I’m about to drop a present in my nappy for you, mum. Here… it… comes…. Ahh!” You know what face we’re talking about, right? The poo face is universal (even kid-less people like ourselves can recognize the signs) and though it’s usually a sign of terrible things to come, this ad, by Pampers and Saatchi & Saatchi London, just made it the most epic (and equally hilarious) act a baby can do. The brand filmed babies going through poo pangs, until their final release — all in slow motion. We dare anyone to dump on this ad. It’s the most wonderful thing we’ve seen all year.

Credits:

Brand: Pampers
Agency: Saatchi & Saatchi London