Slow this video down, way down

There's something hiding beneath this YouTube video timeline.

Dont rush

This execution from Russia is one of the most innovative uses of video since Honda R’s “The Other Side“, but it is much less known.  It’s a great example of a simple constraint leading to a brilliant solution. Click into the video and then drag the timeline forward to see what happens. 

This week’s Frandoms are by Michael Joffe, brand activation lead at Google.