There’s more than one way to tie a shoe

Nike's Flyease project symbolizes everything that's good about design.

The video explaining Nike’s new Flyease system actually made me tear up a bit. Built using specific feedback from people with limited mobility, the brand’s designers set out to reinvent how you tie a shoe. It’s the kind of project that symbolizes everything good about great design: respect for the user, ingenuity, creativity and the chance to meet Lebron.

This week’s Global is by Brendan Murphy, senior content developer at Sid Lee.


Via Fast Company