The same, but not quite

Trivial Pursuit and Publicis keep you guessing for longer than you'd like.


“Ah, so close!” Reminiscent of some other Trivial Pursuit ads out of France, Publicis Machine in Cape Town goes from iconic to comic in order to capture those moments when a person really feels like they know the answer. Alas, sometimes it’s just not meant to be and they have to turn to Google. Bonus points for those who get these right away.


Brand: Trivial Pursuit
Agency: Publicis Machine, Cape Town, South Africa
Art Director: Joshua Foster, Andrew Ringrose, Brendan Hoffmann
Copywriter: Neil Meyer, Kenneth Van Reenen
Creative Director: Brendan Hoffmann, Kenneth Van Reenen
Planner: Sarah Mathews
Agency Producer: Callan Paul