In this game of tag, brands are it

Brand Tags is like the Wikipedia of consumer research.

Danone Brand Tag
Ok, this is for all you strategists out there. is to consumer research what wikipedia is to encyclopedias. It’s a live, 24/7 crowdsourced snapshot of consumer brand sentiment. Search any brand and immediately understand how consumers perceive that brand, as a “tagcloud.” It’s an invaluable tool when pitching, developing a brand campaign or honing a positioning strategy. And while anecdotal in nature, perception is often reality.

This week’s Frandoms are by Steve Miller, VP, creative director at OneMethod.