Wait, that can’t be right…

What competing brand logos would look like if they swapped colours.

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You’re probably going to feel a little uneasy and queasy the first time you see these images. That’s because a designer over at Printsome (the same folks who brought us these branded beer bottles) one day decided, as a design exercise, to swap the colours of competing brand logos. Some of them are so-so, and others are a definite no-no. The designer, Paula Rúpolo, also brings up some good points about how important (and sometimes not so important) colour can be for a brand’s logo. Take for example the Starbucks and Dunkin’ Donuts swap. Since the former’s logo is so iconic, the brand can afford to change its colour palette. It’s still recognizable. However, the latter brand is not so lucky. It relies too much on its interesting combination of red and pink, and without it, the name looks washed out and bland. Interesting, but we’re not a big fan of change, so let’s hope these guys don’t fix what ain’t broke.

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