Creative Kindling

Evans Hunt ignites our creative fire with matchless matchboxes.

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Creativity is a fire waiting to burn in every one of us. You just need a little help finding a light to get it going. That’s where Evans Hunt comes in. The shop has created what it likes to call “Creative Kindling.” The (empty) matchboxes are custom printed and come with 15 different cards with pieces of advice that should (in theory) help light your creative fire. Want to reconnect with nature to get the juices flowing? The cards suggest you try camping, hiking or growing a beard.

The agency, which is mostly known for its digital chops, is ready to show off what it can do in design, hence the matchboxes that are being given out to clients and other creatives to show that the team’s “capable of doing kick-ass design work and putting together a killer piece of creative,” says copywriter Jordan Finlayson. About 400 boxes were printed with the new design, which means there is a pile of discarded matches ten times that amount sitting somewhere in their office. Emergency exit, anyone?
Credits:

Agency: Evans Hunt
Creative Director: Rob Sawchuk
Art Director: Jennifer Chung
Senior Copywriter: Luke Devlin
Copywriter: Jordan Finlayson
Designer: Ana Triana
Project Manager: Erin Crooks
Photographer: Brendan Stephens

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