Forward? Backward?

It doesn't matter which direction you drive with Tirendo tires.

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So, apparently, if you buy Tirendo tires, you can forget the rules of the road and drive your own way. And by “own way” we mean “backwards,” because who wouldn’t want to swim against the stream? This pretty fantastic spot, by Grey Berlin for the European tire retailer, casts four-time Formula 1 World Champion Sebastian Vettel and has him drive backwards for a good distance, all while carrying a delicate package in the front seat (either demonstrating the level of safety the tires provide, or Vettel’s killer driving skills – we’re hoping the latter as we don’t advise others try this at home).

Credits:

Brand: Tirendo
Agency: Grey Berlin
Production: Czar Berlin
Director: Maximilian Erlenwein
Sound design and music: Mokoh Music Berlin
Dirk Busse, Managing Director
Matthias Meusel, Managing Director
Jan Lucas, Executive Creative Director
Achim Weber, Executive Creative Director
Oliver Handlos, Executive Creative Director
Stefan Notthoff, Account Director