Thinking tropical

Cundari adds some sunshine to winter with Maroc clementines.

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It’s hard for a brand to lay claim to an entire kind of produce, but if anyone can, it’s Maroc’s clementines. The stickers from those little oranges are about as iconic as branding comes, but how do you get people to think of a tropical fruit from Morocco in the dead of winter?

Cundari took large, plastic versions of the clementines and stacked them on top of each other to create little orange inflatable snowmen, using the stickers as the buttons and peppering them across Montreal last week (plus some sunglasses for an extra sunny touch).

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Credits:

Brand: Maroc
Agency: Cundari

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