Cirque du Soleil dives into Mexico

Sid Lee crafts a weird/wonderful video for Cirque's new show.

Even though this video for Cirque du Soleil’s upcoming touring show Luzia, created by Sid Lee in partnership with Mexican video artists Flaminguettes, doesn’t show a single full shot of a character or acrobat, you still get a sense of exactly what the show is about. The name “Luzia” is a combination of two Spanish words (“luz,” meaning light, and “lluvia,” meaning rain), which are two elements at the core of the show itself as it explores Mexican culture. That all comes across in the vibrant images, the playful (if somewhat unique) animation and constant presence of nature under stylized falling rain. Hey, sometimes weird works.


Brand: Cirque du Soleil
Agency: Sid Lee
Senior Vice-President Marketing – Kristina Heney
Brand Management Senior Director – Florent Bayle-Labouré
Senior Account Manager – Mélodie Desrosiers
Senior Account Manager – Julie Bloomfield
Sales and Marketing Manager – Magdalena Pienkowska
Project Manager – 360 Marketing and Content – Wafia Kanzari
Managing Partner, LA – Nicolas Van Erum
Executive Creative Director, Partner – Kristian Manchester
Art Director – Alexandre Burt-Riley
Copywriter – Aurélien Liguori
Account Director – Sarah Khouadja-Pichette
Strategy Director – Pauline Rosen
Account Executive – Charles Thomas Wolfe
Account Coordinator – Élisabeth Desmarais
Designer – Lian Benoît
Web Producer – Richard Guay
Agency Producer, Jimmy Lee – Valérie Lapointe
Production: Flaminguettes
Music: Dee
Sound & Mix: BLVD