Honda sits down for storytime

Kids take the new Accord into space and under the sea.
hondastory

To bring a bit of childhood whimsy to its campaign for the new Accord, Honda and agency RGA took a group of kids and let them sit in the driver’s seat, then asked them to imagine a story that could happen if the car could go anywhere. RGA then recreated the stories with grown-ups playing the parts, but in the style of a (super cute) elementary school play.

In the first video, 4-year-old Ethan tells the story of a pair of dinosaurs that are full of pizza (been there) and take the Accord to Mars (because all the lights help you see everything) to rescue a princess, while in the second, 6-year-old Kingsley takes it under water to outsmart a sharply-dressed shark and find treasure.

 

We all know (and we’ve seen it in ads before) just how much more active and entertaining the imaginations of children can be than those of adults, but taking what those imaginations come up with and turning them into a fantastical school play that isn’t too concerned about misrepresenting the Accord’s space or undersea travel capabilities certainly adds an extra free, dreamy charm.

Credits:

Brand: Honda
Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
VP, Creative Director: Social Media: J Barbush
Sr. Art Director: Evan Boswell
Copywriter: David Bassine
Jr. Art Director: Enrique Alvarado
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
VP, Director of Digital Production: Dave Brezinski
Executive Digital Producer: Linda Kim
Sr. Digital Producer: Annie Hough

VP, Associate Director, Digital Marketing: Aaron Dodez
Supervisor, Digital Content Strategy: Mike Dossett
Sr. Specialist, Digital Content Strategy: Tyler Sweeney
Coordinator, Digital Content Strategy: Amanda Womack

EVP, Management Account Director: Brett Bender
VP, Group Account Director: Adam Blankenship
Account Supervisor: Renee Egizi-Finger
Account Executive: Kaelin McGill

Production Company: Bö’s House of Visual Arts
VP, Director, Content Production: Mark Tripp
Director of Photography: Simon Thirlaway
Producer: Sparky Pomeroy
Art Director: Mark Behn
Post Producer: Eddie Granado
Editor: Alex Jones
Editor: A’sia Horne
Score & Sound Design: Adam Deibert
Visual Effects: Eddie Granado

Record & Premix: Margarita Mix
Mix: Paul Hurtubise
GM: Michele Millard

Final Mix: Lime
Mixer: Dave Wagg
Assistant Mixer: Adam Primack

Color Correction: The Mill
Colorist: Adam Scott
Executive Producer: Thatcher Peterson

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