Polar bears in person

Genie Bouchard sees how Coke and WWF help preserve the Arctic.
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Arctic Home is an initiative between the World Wildlife Fund and Coca-Cola to preserve the Arctic habitats of a number of animals, namely the polar bear, an animal that has become synonymous with the pop brand. The campaign has included all sorts of ads and advocacy efforts in the past to help raise money for the conservation effort, but sometimes seeing is believing.

In a new video created by Sid Lee that will be pushed through social, Canadian tennis star Genie Bouchard gets flown up past the Arctic Circle in Manitoba to see (and get really, really excited about) the polar bears in person, as well as how climate change is impacting their habitats.

Credits:

Brand: Coca-Cola Canada, WWF
Agency: Sid Lee