Michael Phelps returns for one last time
Under Armour shows what the swimmer has been doing in the dark.
Michael Phelps will be throwing in the swimming towel soon. As we write this, he’s busy preparing his body and mind for the Rio Olympic Games in August (which will be the 30-year-old water wunderkind’s last kick at the Olympic bucket). If you ever wondered what goes into training for such an occasion, Under Armour can give you a look at just that in it’s new “Rule Yourself” spot. With the help of agency Droga5, the brand’s hauntingly beautiful spot uses the best combination of music, footage and editing to create a raw look at what the athlete must endure in the months leading up to the big event.
Brand: Under Armour