Creative ideas from a sausage plant

Johnsonville turned to its employees for ideas for new ads, and Droga5 brought them to life.
johnsonville

Johnsonville is a bit of a rarity in the packaged food industry, in that it has been independent and family-owned throughout its history. It’s team of tightly-knit employees handles everything the company does, so it makes sense that they would also come up with ideas for its ads, too.

Agency Droga5 sat down with Johnsonville employees to hear their ideas for commercials, choosing three to put their full production budget behind. The resulting ads have a bit of a Drunk History feel to them, except instead of hammered comedians, you have adorable Midwestern packing plant employees. First off, you have Jeff, describing a romp in the woods with animals that want to know more about the Johnsonville sausage he’s eating (animals he learned to talk to from “books,” naturally).

Then there’s Brett, whose idea starts out as a big-budget, Hollywood-style chase that has some adjustments made to it, for safety’s sake.

A third ad is on its way, and will apparently be a horror spoof taking place in a haunted house.

Credits

Brand: Johnsonville Sausage
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Senior Copywriter: Chris Colliton
Senior Art Director: Kevin Weir
Junior Copywriter: Gabe Sherman
Junior Art Director: Gage Young
Executive Design Director: Rob Trostle
Design Director: Rich Greco
Designer: April Pascua
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Scott Chinn
Executive Broadcast Producer: Adam Perloff
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Senior Strategist: Marc Iserlis
Data Strategy Director: Lily Ng
Group Communications Strategy Director: Brian Nguyen
Communications Strategist: Kevin Wilkerson
Group Account Director: Julia Albu
Account Director: Dave Murphy
Account Supervisor: Kate Tyler Monroe
Associate Account Manager: Rebecca Warren
Project Manager: Rayna Lucier
Client: Johnsonville Sausage, LLC
Vice President, Marketing: Ryan Pociask
Group Marketing Director, General Manager: Jim Mueller
Integrated Marketing Director: Jamie Schmelzer
Senior Brand Manager: Ron Schroder
Senior Brand Manager: Kimberly Keller
Associate Brand Manager: Steve Bembinista
Marketing Associate: Catherine Swick
Production Company: Arts & Sciences
Director: Adam & Dave
DOP: Toby Irwin
Executive Producer: Marc Marrie
Producer: Pat Harris
Editorial: MackCut
Editor: Ryan Steele
Assistant Editor: Maria Lee
Executive Producer: Sasha Hirschfeld
Post Production: MPC
Executive Producer: Elexis Stearn
Producer: Nicole Saccardi
Lead Artist (Flame): Andy Bate
2D Artists: Steven Miller, Mahendra Natha Reddy
3D Artists: Masahito Yoshioka, Ted Abeyta
Colorist: Mark Gethin
Color Assistant: Kris Smale
Executive Producer/Color: Meghan Lang
Producer/Color: Rebecca Boorsma
Production Coordinator: Valentina Cokonis
Assistant Line Producer: Neela Kumuda Parankusham
Sound: MackCut
Mixer: Sam Shaffer