Blake McGrath does The Livi

The Children's Wish Foundation teamed up with the choreographer to create a signature dance move.
Wish

What better than a hot new dance move to help a campaign go viral?

Mosaic and the The Children’s Wish Foundation of Canada got some help fromĀ So You Think You Can Dance Canada‘s Blake McGrath to create a signature dance move and grant a wish at the same time.

Nine-year-old Olivia, a lover of dance who’s in remission from kidney cancer, debuted her signature move, the Livi, with McGrath on Sunday at the iHeartRadio Much Music Video Awards’ red carpet.

The foundation is pushing its “#DoTheLivi” campaign on social to drum up donations to help grant other wishes.

Credits

Agency: Mosaic
Jess Willis, creative director
Nick Dooley, copywriter
Director: Duane Crichton, Partners Film
Editor: Christina Humphries, Rooster
Audio: Apollo
Post: Fort York