Get off your butt(er)

Lurpak calls out so-called foodies to get them to stop scrolling and start cooking.
Lurpak

It’s finally time to admit it. Despite our addictions to The Food Network and Instagram, we may not be the foodies we fancy ourselves.

Danish butter brand Lurpak and agency Wieden + Kennedy London are calling out us couch potato “cooks” with a new spot that’s meant to inspire us to get back to the sensory experience that is making a meal.

This might just be the push we need to stop scrolling and start shopping for some ingredients.

Via Adweek