To chatbot, or not to chatbot?

A bot designed to help brands decide whether or not to create a chatbot.

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Who better to decide whether you need a chatbot in your life than an actual chatbot?

Meet “Stratbot,” by digital shop Modern Craft. The clever little guy is designed to help marketers through the decision-making process of “Should I? Shouldn’t I?” when it comes to dabbling with AI. The bot essentially goes through a series of multiple choice questions with the user through Facebook messenger, and even throws in a couple humorous GIFs and some millennial-friendly internet slang to keep your attention, until it finally gives the answer to the question “to chatbot, or not to chatbot?”

The shop’s thinking is that marketers don’t have to use every single new innovation that enters the digital realm. It all depends on the needs of your company and your consumers, according to the team. It’s also not just about how to fit in, but rather, how to stand out.