That’s a spicy rebrand

Taxi's Dave Watson offers his design services to a Toronto chef.

Massimo

Toronto chef Massimo Bruno, originally from Puglia in southern Italy, offers catering, cooking classes, and even culinary tours to his homeland. He now has some branding help as he markets his services.

Dave Watson, Taxi’s creative director of design for North America, took up the chef’s cause as a side project. His design plays up Bruno’s Italian heritage and finds a useful likeness for the letter “M” in spaghetti dangling from a fork.

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Via BehanceĀ