Veritas thinks outside the box
The PR agency is raising awareness and money for cancer research with a sweatpant line.
We’re entering comfy pants season and Veritas Communications is offering an especially good reason to invest in a new pair this month.
In honour of former chief strategist Nicola Moore, who passed away from cervical cancer last December, the agency has launched a custom line of women’s and men’s Lazy Pants featuring cheeky slogans: “Outside the box” for women, and “We’ve got balls” for men.
The agency is looking to generate conversation around cervical and testicular cancer, with a goal of raising $10,000 for research from sales of the $105 pants.
The limited edition line launched at an event last week. It has already raised $7,400.