Wrapping up your civic pride

Toronto Public Health revealed the winners of its condom wrapper design contest this week.

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Back in September, we told you about Toronto Public Health’s contest for a condom wrapper that represents the city. Well, the votes are in and the winners of the condomTO 2017 contest were awarded at a ceremony this week.

Graphic designer Diane Adams took the top prize for her wrapper that made use of the “on” in Toronto to convey the message “Put it on Toronto.” Serge Leschuk was the runner-up with a subway-inspired wrapper bearing the message “Ride Responsibly.”

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In the student category, Andrea Por from Humber College’s Advertising and Graphic Design program also took the TTC route with a¬†wrapper designed to look like a subway transfer. “Transfers are for buses only,” it reads.

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The runner-up was Janine Thomas, a student in the York/Sheridan Bachelor of Design program, with a plaid wrapper encouraging users to “Cover your lumber, jack.”

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The contest received hundreds of entries. A panel of judges whose expertise crossed the sexual health, art and design, media and political fields chose the winners after Toronto Public Health staff had ensured the designs aligned with its guiding principles. They were judged based on design quality, civic pride and originality.

The department worked with ONE Condoms, the Miami Ad School Toronto and The&Partnership (which is creating its own design) for the contest. The new condoms will be available next year at sexual health clinics across the city.