If sneakers could talk
Now they can, with Foot Locker audio guides.
Sneakers are revered in our culture as works of art. Artists collaborate on them, from Kanye to Drake to Kendrick Lamar, collectors spend thousands on limited releases, and high-end boutiques are designed like galleries.
It follows, then, that Foot Locker is taking a page from the museum playbook with audio guides for its sneakers. Entering codes marked on the displays in your mobile device will unlock testimonials from the likes of Golden State Warriors star Kevin Durant, designer Tinker Hatfield and legendary Knicks guard Walt Frazier.
The guides are now available at more than 300 U.S. locations.
Agency: BBDO New York
Client: Foot Locker
CCO, worldwide: David Lubars
CCO, New York: Greg Hahn
ECDs: Chris Beresford-Hill, Dan Lucey
Senior AD: Brian Pinkley
CW: Ricky Johanet