Introducing rapping paper

The Tite Group shows it's what's on the outside that counts.
Screen Shot 2016-12-22 at 10.19.23 AM

First, there was Chance the Wrapper, doing his thing for Kit Kat on Halloween. Now, just in time for the holidays, Toronto agency The Tite Group brings us rapping paper.

In a fundraising bid for music education charity MusiCounts, the shop has created a campaign for a fake product: wrapping paper that raps when it’s touched. There’s a dedicated site and a faux late-night informercial extolling the product’s virtues.

“Not sure what to give this year? Who cares!” the host says. “Your gift is irrelevant. With rapping paper, it’s not what’s inside that counts – it’s what’s outside.”

But the music itself is real: artists Haviah Mighty, Walt D and YoungDZ made original holiday recordings that can be purchased, with proceeds going to the charity.