Tidings of discomfort and joy
McCann's CEO shares the holiday spirit from a compromising position for Prostate Cancer Canada.
With all the cozy, feel-good messages making the rounds this time of year, McCann Canada is offering something a bit different.
Instead of the usual gift exchanges, the agency decided to make a donation to Prostate Cancer Canada on behalf of its clients. And it made this holiday card to spread the message that men over 40 should get checked. CEO David Leonard, clad in his worst Christmas sweater, lies on a hospital bed and stoically sets an example for everyone.