It’s a little late for the ice bucket challenge

TBWA\Raad in Lebanon promotes an internet service by showing what happens when you miss out on viral videos.

Would your life feel incomplete if you had missed out on the ice bucket challenge? What if the hundreds of Harlem Shake videos that overtook the internet for a few months in 2013 had somehow eluded you? We hope the answer is no. But we still like this approach TBWA\Raad took to promote the services of Lebanon’s Connect Internet.

While various governing bodies declare internet access a human right, this campaign prefers to highlight all the frivolity one would miss without a high-speed connection by showing the absurdity of catching on a few years late to a viral phenomenon that once felt urgently important.

via Adweek