Casper mattresses wants to bore you to sleep

The ascendant mattress brand has invested in the cutting-edge medium of toll-free phone numbers.
CantSleep

After podcast, transit and stylish experiential advertising, what was the logical next step for online mattress retailer Casper? Toll free numbers. Naturally.

Actually, the next step was a series of boring, elevator music-scored TV spots that only aired in the wee hours on a few U.S. cable channels. They offer no logos or brand names, just the super “Can’t Sleep” and a toll-free phone number to call.

Those curious enough to call are treated to a menu of similarly un-branded and boring options designed to bring a smile and, ideally, a few Zs. Only navigating through each option would you hope to find out the brand behind the project.

via Quartz