A little salesman with vision

This junior kindergartener will have you sold on visiting an optometrist.
OAO

Taking care of your vision is pretty serious business but there’s nothing wrong with adding a little cuteness. Or make that a lot of cuteness.

The Ontario Association of Optometrists currently has its “Eye See…Eye Learn” program underway, offering free glasses to kids in junior kindergarten who need them when they visit a participating optometrist.

Having a salesperson chat up the camera isn’t typically the most compelling creative execution. But in this case, as this tiny pitchman –¬†brought to us by the association’s AOR, Edelman –¬†takes us through the common problems that might be plaguing five-year-olds’ vision, we’re enthralled.

Credits:

Client: Ontario Association of Optometrists

Agency: Edelman Canada