Girl, uninterrupted

GirlTalkHQ and BBDO Toronto breathlessly tackle "manterrupting."
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Fellow women, it’s not in our heads.

If you feel like we’re being constantly interrupted by men when we speak, you’re not alone.

News site GirlTalkHQ and BBDO Toronto are calling attention to such “manterrupting” (the cousin of our other enemy, “mansplaining”) with a new radio spot. As “Uninterrupted” unfolds, we hear a woman explaining – breathlessly, for fear of being cut off – that studies show how being interrupted is not, in fact, a product of our imaginations but a real problem. For example, statistics suggest men dominate 75% of the conversation during business meetings and that patients interrupt female doctors twice as often as male ones.

The spot follows GirlTalkHQ and BBDO’s stunt last fall to shed light on the “Pink Tax” – a term for the fact that women pay 43% more for comparable items than men.

Credits (“Uninterrupted”)

Client: GirlTalk HQ

Creator & Editor-in-Chief: Asha Dahya

Creative Agency: BBDO Toronto

SVP, Chief Creative Officer: Denise Rossetto, Todd Mackie

Senior Copywriter: Jamie Spears

Senior Art Director: James Leake

VP, Group Account Director: Rebecca Flaman

Agency Producer: Beatrice Bodogh

Audio Production: Ricochet Audio

Audio Production Manager: Mike Rosnick

Credits (“Pink Tax”)

Client: GirlTalk HQ

Creator & Editor-in-Chief: Asha Dahya

Creative Agency: BBDO Toronto

SVP, Chief Creative Officer: Denise Rossetto, Todd Mackie

VP Associate Creative Director: Derek Blais

Art Director: Jess Toye

Copywriter: Britt Wilen

VP, Group Account Director: Rebecca Flaman

Production Company: Mad Ruk

Director: Michael Lavers

Director of Photography: Dmitry Lopatin

Executive Producer: Andria Minnot

Assistant Producers: Gabby Morton Jones, Iva Golubovik