Square One and the city

The shopping centre uses its summer campaign to show off Mississauga's chic.

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Torontonians can be snobs, especially when it comes to our perceived superiority over the surrounding ‘burbs (but we’re self-aware, so that’s a plus, right?)

However, Mississauga mall Square One – the largest shopping centre in Ontario – is showcasing the best of its city in its new marketing campaign.

Partnering with stylist Juliana Schiavinatto as creative director on the campaign and fashion photographer Max Abadian, “#SQ1andTheCity” takes us on a tour of the sites Mississauga has to offer (who knew the airport could look so chic?)

The marketing campaign actually coincides with the shopping centre reaching $1 billion in sales, following the opening of its luxury wing last year.

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