Most refreshing murals

Tetley paints the town orange, lemon and pomegranate to promote a new product.

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Tetley Canada has decorated Toronto’s walls for its “#IcedTeaGoneHerbal” campaign, promoting its new collection of Herbal Iced Teas for the summer. Collaborating with collage artist Maxwell N. Burnstein, the brand has a mural in a different part of the city for each new flavour: Orange Blossom Peach and Mango in the Distillery District, Lemon & Ginger on Ossington, and Hibiscus Pomegranate Berry in Yorkville Village.

The campaign includes digital and TV ads, TTC wraps, and experiential marketing and sampling in Toronto and Vancouver. John St. handled the creative, with MediaCom on the ad buys, Mosaic on experiential and THP handling social. Craft Public Relations developed and executed the murals.

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Hibiscus Pomegranate Berry - With Hashtag