Is laughter really the best medicine?

Cossette takes the expression literally for the No Refunds Comedy Festival.

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They say laughter is the best medicine, and Cossette is putting that idea to the test in a new campaign for the No Refunds Comedy Festival.

When the unresponsive victim of a car accident is brought to the ER – the paramedics’ observational material didn’t quite cut it – the doctors on call pull out their best bits to try and bring him back to life, from masturbation jokes to one-liners.

The campaign for the Toronto festival, which runs at the end of July, also includes out-of-home posters that turn jokes into prescriptions that may or may not be the most effective cures.

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