The sweet sounds of real estate silence

Union creates a playlist to help block out the annoyances that come with not using a realtor.
creawhitenoise

Over the years, CREA and ad agency Union have done their best to show Canadian home buyers the bad situations they can find themselves in if they don’t work with a realtor. But if you’re someone who hasn’t listened to the campaigns and now have to listen to the fleet of planes that fly over your home every day, there might be a remedy.

CREA and Union created six “songs” that are actually white noise tracks mastered to block out a specific type of noise someone has to put up with because they purchased a home without a realtor. By either streaming or downloading each song from the campaign microsite, homeowners can cancel out a range of annoyances from loud music and construction to sirens and farm animals.

Union also created a 60-second video and 15-second teaser to drive people to the site. Keeping with the motif of the campaign, the videos are done in the style of a music compilation infomercial from the 1990s. There is also a paid buy on Facebook and Instagram.

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