‘H’ for effort

Atelier BangBang has made Hexarem's 'H' into the centerpiece of a complex new design.

Independent consulting firm Hexarem is giving itself a makeover for its fifth birthday, and it’s picked design agency Ateliger BangBang for the job.

The new visual identity mixes a modern, geometric style with a timeless flair. The logo incorporates the letter “H,” which in turn lends itself to a more complex pattern.

The colour palette incorporates rose gold, classic blue-black and the shade we’re pretty sure is called “millennial pink.”

The redesign extends to Hexarem’s stationary, customer-facing materials, website and more. It has already received accolades from Quebec’s Grafika competition.

Hexarem01 Hexarem02 (1) Hexarem03 Hexarem04 Hexarem05 Hexarem06 Hexarem07 Hexarem08


Client: Hexaren
Agency: Atelier BangBang
Artistic director: Simon Laliberté
Design: Simon Laliberté, Étienne Rochon (Aanagram Studio)
Coordination: Alexandra Whitter
Photography: Jany Tremblay