Chill out, Coachella, Peet’s got your cold brew

The American coffee company took to the California desert to promote its cold brew coffee to thirsty festival-goers.

California’s coolest music festival got even cooler this week when American craft coffee company Peet’s promoted its True Cold Brew at Coachella this week.

Party-goers could take a break from the tunes and get their caffeine fix from Peet’s “Better Energy” branded bus activation on festival grounds or — in true Coachella fashion — from a Peet’s keg trike being peddled around to offer up samples of their signature Baridi Black Cold Brew.

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Those who nixed the tent and wanted to experience the event in (even more) style could chill at the DayClub Palm Springs at Peet’s¬†interactive ice sauna photobooth.

After all, what better place to market cold brew than at a music festival in the middle of the desert?