Here’s to your first-ever

Global Team Blue opted for a female-heavy crew for its latest uplifting spot for the new EcoSport.

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Ford’s latest spot is filled with women in front and behind the camera.

The emotionally uplifting story of Vicky and her childhood social worker, Joan, is told in a two-minute, 21-second digital spot – mainly put together by a team of women.

Director Peyton Wilson brought the soaring story of Vicky, who spent half her childhood in hospitals to life with stunning visuals and a cathartic ending.

When Vicky was younger, Joan advised her to “imagine herself floating in a balloon, the pain leaving her as she floated higher,” according to a press release.

Since then, Vicky has always wanted to ride in a hot-air balloon for real. In the ad, she drives a Ford EcoSport out to a field where she can finally fulfill her dream.

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When she gets out Joan is there. Tears fall as soaring music plays in the background.

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The ad, made mainly by women and targeting women, cuts to a shot of the hot-air balloon in the sky with the words: “Here’s to making your first-ever happen.”

Credits

Client: Ford
Advertising agency: Global Team Blue
Production company:
Chelsea Pictures
Director: Peyton Wilson
President/Executive producer: Lisa Mehling
Executive producer: Michel Waxman
Line producer: Maeliosa Tiernan
Director of photography: Tami Reiker
Editorial: Work Editorial
Editor: Trish Fuller
Editorial producer: Chris Delarenal
Global chief creative officer: Tito Melega
US exec creative director: Matt Soldan
Exec creative director: Eric McClellan
Director of integrated production: Sumer Friedrichs
Creative director: Martin Insua
Creative director: Ezequiel Soules
Senior brand manager: David Rivers
Brand content manager: David Finnegan
SUV marketing manager: Ryan Gillenwater
Social media manager: Eric Gremier

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