Quebec museum gets futuristic with AR app

The Quebec Musée de la civilisation launched its "My MCQ" app with help from Lg2 and Cortex Studio.

History just got a whole lot cooler.

A new mobile app created for the Quebec Musée de la civilisation is giving museum-goers a new way to experience history.

Launched at the museum’s London Calling exhibit in May, the My MCQ app, created by agency Lg2 and Cortex Studio, lets visitors experience interactive content and text with the help of augmented reality.

Visitors can use the app to interact with exhibits through an audio guide and interactive digital map, scan items to learn more about their history and even choose what they want to see next based on their personal interests.

The goal is to get people more interested – and engaged – with what the museum has to offer.

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Credits

Client: Musée de la civilisation de Québec
Agency: Lg2