Comedians sing for a serious cause

The Quebec Cancer Foundation came up with a "fantastique" way of communicating a grim statistic.

The Quebec Cancer Foundation has put out a fantastique ad about the not-so-fantastique stats on cancer.

The Foundation enlisted the help of the Quebec comedy duo Les Denis Drolet to sing about a very serious stat: One in two Quebecers will face cancer in their lifetime.

The 30-second video, made by TBWA Canada, is part of a larger campaign that got a slew of well-known Quebec personalities and duos, from Ding et Dong to Dominic et Martin to Louis et Véro, to raise awareness of the shocking statistic.

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Les Denis Drolet duo, Sébastien Dubé and Vincent Léonard, start out happily singing together.

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Vincent Léonard belts out the word Fantastique over and over again.

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While his comedy partner, Sébastien Dubé, plays guitar and also sings happily.

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Then the light over Dubé’s head goes out.

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Léonard seems shaken as he continues singing without Dubé to back him up. Then, the shocking stat appears on the screen.

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Credits

Advertising agency: Tam-Tam\TBWA, Montréal, Canada
Creative director: Manuel Ferrarini
Art director: Anne-Marie Lemay
Copywriter: Christian O’Brien
Director: Philippe Grenier
Producer: Guillaume Dubois / 1one Production
Sound engineer: P.O. Rioux