Garnier campaign sees the beauty in YouTube

The company worked with Publicis to roll out a series of YouTube ads for its lates SkinActive mask campaign.

Garnier Canada rolled out a series of YouTube videos for its latest SkinActive mask campaign, tapping into a growing “self care” craze.

Using “Director’s Mix” – a YouTube tool launched last fall that lets brands embed text, audio and images into videos–  the Publicis campaign includes 65 versions of a six-second video called “Mask. Relax. Glow.”

The videos, which align with YouTube search categories that fall under travel, lifestyle, film and TV all feature a  young woman wearing a face mask while scrolling on her cell phone.

The videos feature varying text based on the search, such as “Not all heroes wear capes. They wear masks,” for an Avengers: Infinity War movie trailer search, “Make your before shot as good as the after,” for a search looking for tips on contouring, and “Make masking your new mantra,” for a meditation music search.

The SkinActive campaign runs on digital, TV and social.

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Credits

Client: Garnier Canada
Agency: Publicis