McDonald’s gives Banksy a run for his money

The digital ad taps into the world-renowned stunt artist Banksy pulled at Sotheby's last week.

This McDonald’s digital ad may look a little familiar.

Created for DDB Austria, the digital ad taps into the art-world antics of anonymous street artist Banksy, featuring the iconic red McDonald’s fry box seemingly being shredded like the artists’ now-famous auction house stunt last week.

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Too soon?

On Oct. 5, Banksy drew international attention when his 2006 piece”Girl with a Balloon” appeared to self-destruct, falling through the frame and coming out the other end in pieces just seconds after being sold for $1.4 million at London auction house Sotheby’s.

In a video posted to Instagram, the artist revealed that a paper shredder had been hidden within the frame.

 

Credits 

Brand: McDonald’s
Agency: DDB Austria
Creative directors: Thomas Tatzl and Andreas Spielvogel
Art director: Babette Brunner
Concept: Daniel Stieber